Best WordPress Plugins for Importing Reviews: Pros and Cons of WP Social Ninja, EmbedSocial, and Trustindex.io

Sandy Rowley
5 min readNov 8, 2024

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Displaying customer reviews on your website is a powerful way to boost credibility, SEO, influence buying decisions, and create an engaging visitor experience. But with various review aggregation plugins available, it can be challenging to choose the right one.

In this post, we’ll explore the pros and cons of three popular WordPress plugins: WP Social Ninja, EmbedSocial, and Trustindex.io. Also a new comer on the scene that is 5x faster than the leading social proof brands, Pruvable.

1. WP Social Ninja

WP Social Ninja is an all-in-one plugin that allows you to fetch reviews from Google, Facebook, Yelp, and other platforms. It offers flexibility in how you display reviews, including a popup widget.

Pros:

  • Wide Integration Options: Supports Google My Business, Facebook, Yelp, and more, making it a versatile choice for businesses with reviews across multiple platforms.
  • Customizable Display Options: Allows popups, grids, sliders, and more for displaying reviews, giving you control over the look and feel.
  • Automatic Updates: Syncs with your review platforms automatically to pull in new reviews without manual intervention.
  • Budget-Friendly Pricing: WP Social Ninja starts at $89/year, which is affordable for small businesses needing a reliable review plugin.

Cons:

  • Limited Features on Basic Plan: Some advanced customization options require a higher-tier plan.
  • Learning Curve for Beginners: Users unfamiliar with WordPress plugins might find the setup process a bit challenging.
  • Annual Subscription: Requires an ongoing yearly investment to access support and updates.

Is WP Social Ninja Right for You? If you want a flexible and relatively affordable solution that aggregates reviews from various platforms, WP Social Ninja offers robust features for most small businesses. However, ensure you’re comfortable with a yearly subscription.

2. EmbedSocial

EmbedSocial is a well-known review aggregator that supports Google, Facebook, and Yelp. It’s packed with features and offers customizable display options, including popups.

Pros:

  • Multiple Review Sources: Embeds reviews from Google, Facebook, and Yelp, providing a well-rounded representation of your business.
  • Highly Customizable Widgets: Allows you to choose from various layouts, colors, and display options, tailoring the appearance to your brand.
  • Scalable Pricing: Available plans suit different budgets, with a free trial to explore features.
  • Automatic Sync: New reviews are automatically imported, ensuring that the content displayed on your site stays current.

Cons:

  • Higher Monthly Cost: Starts at $29/month, which may be higher than some competitors, especially for businesses needing only basic features.
  • Limited Sources on Lower Plans: Some plans only allow a single review source, requiring a more expensive plan to display multiple sources.
  • Less Suitable for Basic Users: EmbedSocial’s wide range of customization options may feel overwhelming to those who want a simpler solution.

Is EmbedSocial Right for You? EmbedSocial is ideal if you prioritize design flexibility and need a variety of display options. It’s especially helpful for businesses that plan to display reviews from multiple sources and are comfortable with a monthly subscription.

3. Trustindex.io

Trustindex.io focuses on helping businesses showcase reviews from platforms like Google, Facebook, and Yelp with easy-to-use widgets and popups.

Pros:

  • Affordable Options: Plans start as low as $9.99/month, which is attractive for small businesses or startups.
  • Beginner-Friendly: Known for an intuitive user interface, making setup and customization easy, even for beginners.
  • Free Plan Available: Allows businesses to try it out with limited features, making it a low-risk choice.
  • Variety of Widgets: Offers different display options, including popups, grids, and sliders, allowing you to experiment with your website’s design.

Cons:

  • Limited Features on Free Plan: The free plan includes basic features, but customization and advanced features require a paid subscription.
  • Fewer Advanced Options: While easy to use, it may lack the depth of customization some businesses want.
  • Less Support for Niche Platforms: While it covers popular platforms like Google and Facebook, it may not support as many review sources as WP Social Ninja.

Is Trustindex.io Right for You? Trustindex.io is a good option if you want an affordable and user-friendly way to showcase reviews. It’s especially well-suited for startups or small businesses with a limited budget, but you may find it lacks some depth if you require extensive customization.

Which Plugin Should You Choose?

  • WP Social Ninja is perfect for those needing a comprehensive review aggregation solution that’s relatively affordable and supports many review sources.
  • EmbedSocial is best for businesses that want extensive customization options and are willing to pay a bit more for design flexibility and a wide range of review sources.
  • Trustindex.io works well for smaller businesses or those looking for an easy-to-use, budget-friendly plugin with basic display options.

Each plugin has unique strengths and weaknesses, so consider your budget, preferred display style, and platform integrations before making your choice. By integrating one of these tools into your WordPress site, you’ll enhance credibility, build trust with visitors, and make it easier for potential customers to see what others love about your business.

Final Thoughts: Displaying customer reviews is essential for any business that wants to boost online credibility and engage website visitors. WP Social Ninja, EmbedSocial, and Trustindex.io each provide effective ways to automatically import and display reviews, each with features catering to different budgets and needs.

To automatically import reviews from platforms like Google, Facebook, and Yelp into your WordPress website and display them in a popup, you can consider the following plugins, each with its own pricing structure:

1. WP Social Ninja

WP Social Ninja is an all-in-one social media plugin for WordPress that allows you to fetch reviews from platforms like Google, Facebook, and Yelp, and display them in various formats, including popups.

  • Pricing:
  • Single License: $89/year for 1 domain.
  • Agency License: $299/year for up to 25 domains.
  • Unlimited License: $499/year for unlimited domains.

Note: They often offer discounts; for instance, a 50% off deal was available, reducing the Single License to $44/year.

WP Social Ninja

2. EmbedSocial

EmbedSocial provides tools to collect and display reviews from various platforms, including Google, Facebook, and Yelp.

  • Pricing:
  • EmbedReviews:
  • Pro: $29/month for 1 source.
  • Pro Plus: $49/month for 3 sources.
  • Premium: $99/month for 10 sources.

Note: They offer a free plan with limited features and a 20% discount on annual subscriptions.

EmbedSocial

3. Trustindex.io

Trustindex.io allows you to display reviews from multiple platforms, including Google, Facebook, and Yelp, with various widget options, including popups.

  • Pricing:
  • Free Plan: Limited features.
  • Basic Plan: Starting at $9.99/month.
  • Pro Plan: Starting at $19.99/month.
  • Business Plan: Starting at $49.99/month.

*Note: Prices may vary based on the number of reviews and widgets.

Considerations:

  • Features: Ensure the plugin supports automatic syncing of reviews and offers customizable popup displays.
  • Ease of Use: Look for plugins with user-friendly interfaces and good customer support.
  • Budget: Choose a plugin that fits your budget while meeting your feature requirements.

By integrating one of these plugins, you can effectively showcase customer reviews in a popup on your WordPress website, enhancing credibility and user engagement.

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