Sandy Rowley
2 min readJul 19, 2023


Photo by Karolina Grabowska:

Boosting your email reputation is essential to ensure that your emails reach the recipients’ inboxes and avoid being flagged as spam. A positive email reputation can lead to better deliverability rates and engagement with your audience. Email marketing is an important strategy used in digital marketing campaigns.

Here are some strategies to boost your email reputation:

  1. Build a Clean Email List: Remove inactive and bounced email addresses from your list regularly. Sending emails to outdated or invalid addresses can harm your reputation.
  2. Use Double Opt-In: Implement a double opt-in process to confirm that subscribers genuinely want to receive your emails. This reduces the chances of spam complaints.
  3. Send Relevant and Valuable Content: Provide valuable and engaging content to your subscribers. When recipients find your emails relevant, they are more likely to open and interact with them, signaling to email providers that your messages are valuable.
  4. Maintain Consistent Sending Patterns: Stick to a consistent email sending schedule. Erratic or infrequent sending can confuse recipients and negatively impact your reputation.
  5. Warm Up New IP Addresses: If you’re sending emails from a new IP address, start by sending small volumes and gradually increase over time. This “warming-up” process helps establish your IP reputation as trustworthy.
  6. Authenticate Your Emails: Implement SPF, DKIM, and DMARC authentication protocols to verify the legitimacy of your emails. This helps prevent phishing and improves deliverability.
  7. Monitor Engagement Metrics: Keep an eye on open rates, click-through rates, and spam complaints. High engagement signals to email providers that your emails are wanted and can improve your reputation.
  8. Handle Unsubscribes Promptly: Make it easy for subscribers to unsubscribe, and promptly process opt-out requests. Ignoring unsubscribe requests can damage your reputation.
  9. Avoid Spam Triggers: Refrain from using spammy keywords, excessive punctuation, or misleading subject lines. Emails that trigger spam filters will harm your reputation.
  10. Use a Reputable Email Service Provider (ESP): Choose a reliable ESP with a good email sending reputation. Using a reputable provider can positively impact your deliverability.
  11. Segment Your Email List: Send targeted emails based on user preferences and behavior. Segmented campaigns tend to have higher engagement rates, which improves your reputation.
  12. Respond to Complaints: If you receive spam complaints, address them promptly. Investigate the cause and take necessary actions to prevent future issues.
  13. Regularly Clean Your List: Periodically remove inactive subscribers from your list to keep it fresh and engaged.

By following these practices, you can enhance your email reputation, leading to better email deliverability and engagement with your audience. Remember that maintaining a positive email reputation requires consistent effort and adherence to best practices in email marketing.

Tip provided by Reno Marketing Expert, Sandy Rowley.