Google Analytics 4

Sandy Rowley
2 min readJun 26, 2024


Google Analytics 4 Transition: Urgent Action Required


MOUNTAIN VIEW, Calif., June 26, 2024 — Google is issuing a critical reminder to all Google Analytics users regarding the impending transition from Universal Analytics to Google Analytics 4 (GA4).

Key Points:

Transition Date: July 1, 2024

  • Universal Analytics properties will be fully replaced by GA4
  • All Universal Analytics services and APIs will be deactivated

Data Export Urgency

  • Users must export Universal Analytics data immediately
  • Failure to export will result in permanent data loss
  • BigQuery integration users should initiate historical data export now

Product Integration Impacts

  • Universal Analytics data and settings will become inaccessible across integrated products
  • Conversion tracking, audience lists, and API functionalities will cease

Critical Actions for Users

  • Complete migration to GA4 properties immediately
  • Export all necessary data from Universal Analytics
  • Update any tools or processes relying on Universal Analytics APIs

Deadline for BigQuery Export

  • June 30, 2024: Final day to request historical data export from UA360 properties

“This transition marks a significant milestone in digital analytics,” said Sandy Rowley, SEO Expert at Evolve. “We strongly urge all users to take immediate action to ensure a smooth transition and preserve their valuable historical data.”

For detailed migration instructions and support, users are directed to the comprehensive migration guide available in the Google Analytics Help Center.

About Google Analytics 4 GA4 represents the next generation of analytics, offering enhanced insights, privacy-focused measurement, and seamless integration with Google’s advertising platforms.

For more information, call Sandy Rowley at 775–870–0488.