SEO Optimized HTML5 Template

Sandy Rowley
6 min readNov 8, 2023

Creating a sticky header can be achieved purely with CSS using the position: sticky; property, but if you want to add some additional behaviors with JavaScript (such as changing the header style when scrolling), you’ll need a combination of both.

Below is a simple html5 example of an SEO landing page and how you could implement a sticky header with both CSS for the basic sticking functionality and JavaScript to change its style on scroll.

First, let’s start with the HTML structure:

<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>SEO Optimzied Sticky Header Example</title>
<link rel="stylesheet" href="styles.css">
</head>
<body>

<header id="header">
<nav>
<a href="#">Home</a>
<a href="#">About</a>
<a href="#">SEO Services</a>
<a href="#">Contact</a>
</nav>
</header>

<main>
<section>
<p>Your content goes here...</p>
<!-- Add a lot of content here to enable scrolling -->
</section>
</main>

<script src="script.js"></script>
</body>
</html>

Next, here’s the CSS (styles.css):

body, html {
margin: 0;
padding: 0;
}

header {
background: #333;
color: white;
top: 0;
width: 100%;
z-index: 10;
position: sticky;
padding: 10px 0;
}

header nav a {
color: white;
text-decoration: none;
margin: 0 15px;
}

header.scrolled {
background: #222; /* Darken the header a bit after scrolling */
padding: 5px 0; /* Reduce padding to give the impression of shrinking */
}

main {
height: 2000px; /* This height is just for demonstration purposes */
}

/* Add some styling to the nav links */
header nav a:hover {
text-decoration: underline;
}

And finally, the JavaScript (script.js):

window.addEventListener('scroll', function() {
var header = document.getElementById('header');
// When the scroll is higher than 50 viewport height, add the "scrolled" class to the header tag
if (window.scrollY > 50) {
header.classList.add('scrolled');
} else {
header.classList.remove('scrolled');
}
});

In this example, when the user scrolls down the page and the vertical position is greater than 50 pixels, the scrolled class is added to the header, changing its style to give the visual cue that the header has reacted to the scrolling. If the user scrolls back up past that point, the scrolled class is removed, returning the header to its original style.

Here is a simple one-page HTML5 template for a website offering SEO marketing services with a sticky header. This example will include semantic HTML5 tags and will be styled to create an engaging user experience.

<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Top SEO Marketing Services</title>
<style>
body, html {
margin: 0;
padding: 0;
font-family: Arial, sans-serif;
}

header {
background: #0275d8;
color: white;
top: 0;
width: 100%;
z-index: 10;
position: sticky;
padding: 10px 0;
}

header nav a {
color: white;
text-decoration: none;
margin: 0 15px;
}

header.scrolled {
background: #025aa5;
padding: 5px 0;
}

main {
padding: 20px;
background: #f9f9f9;
}

.container {
max-width: 1200px;
margin: auto;
}

.hero {
text-align: center;
padding: 50px 20px;
}

.services {
background: white;
padding: 20px;
border-radius: 8px;
margin-top: 20px;
}

.services h2 {
color: #0275d8;
}

.services p {
color: #333;
}

.footer {
background: #333;
color: white;
text-align: center;
padding: 20px 0;
}

header nav a:hover, .footer a:hover {
text-decoration: underline;
}
</style>
</head>
<body>

<header id="header">
<nav class="container">
<a href="#home">Home</a>
<a href="#services">Services</a>
<a href="#about">About</a>
<a href="#contact">Contact</a>
</nav>
</header>

<main>
<section id="home" class="hero">
<div class="container">
<h1>Welcome to Top SEO Marketing Services</h1>
<p>Boost Your Site's Traffic & Rankings with Our Proven SEO Strategies</p>
</div>
</section>

<section id="services" class="container">
<div class="services">
<h2>Our Services</h2>
<p>At Top SEO Marketing Services, we provide a range of solutions to elevate your online presence:</p>
<ul>
<li>Comprehensive SEO Audits</li>
<li>Keyword Research & Strategy</li>
<li>On-Page and Off-Page SEO</li>
<li>Content Creation & Marketing</li>
<li>Social Media Integration</li>
<li>Analytics and Reporting</li>
</ul>
<p>With our cutting-edge techniques and personalized approach, we ensure your business stands out in the digital realm.</p>
</div>
</section>

<section id="about" class="container">
<h2>About Us</h2>
<p>We are a team of SEO experts passionate about helping businesses grow. With over a decade of experience, we've mastered the ever-evolving SEO landscape and are committed to delivering results that speak for themselves.</p>
</section>

<section id="contact" class="container">
<h2>Contact Us</h2>
<p>Ready to skyrocket your SEO success? <a href="contact@topseomarketing.com">Email us</a> or call us at (123) 456-7890 to schedule a consultation.</p>
</section>
</main>

<footer class="footer">
<p>&copy; 2023 Top SEO Marketing Services. All Rights Reserved.</p>
</footer>

<script>
window.addEventListener('scroll', function() {
var header = document.getElementById('header');
header.classList.toggle('scrolled', window.scrollY > 50);
});
</script>
</body>
</html>

The sales copy is focused on the benefits of SEO services and the expertise of the service provider. The design is simple yet professional, sticking to a color scheme that supports readability and a clear visual hierarchy.

Please note that for a fully functional website, you may want to expand the content, add more interactivity, and refine the SEO aspects of the markup itself.

Sales Copy for your SEO optimized HTML5 page above…

The Beginner’s Guide to DIY SEO Marketing

SEO is the art and science of making your website friendly to search engines like Google, Bing, and Yahoo. If done correctly, SEO can be a powerful tool to increase your website’s visibility and attract more organic traffic. It’s a multifaceted process, but don’t be daunted! Here’s how you can do your own SEO marketing.

Understand How Search Engines Work
Before you dive into SEO, it’s crucial to understand how search engines work. They use complex algorithms to crawl, index, and rank websites based on various factors like relevance, authority, and user experience.

Conduct Keyword Research
Keywords are the foundation of SEO. They are phrases that users type into search engines to find information. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords related to your business. Look for keywords that are relevant, have decent search volume, but not too much competition.

Optimize Your Website’s Structure
Your website’s structure should be intuitive and straightforward. A well-structured site helps search engines understand and index your content efficiently. Ensure you have a logical hierarchy, use descriptive URLs, and implement a sitemap.

Create Quality Content
Content is king in the world of SEO. Your content needs to be valuable, informative, and relevant to your audience. Use your keywords naturally within your text, titles, and headings. Regularly update your site with fresh content to keep your audience engaged and search engines interested.

On-Page Optimization
Each page on your website should be optimized for search engines. This includes:

Title Tags: Keep them under 60 characters, and include your target keyword.

Meta Descriptions: Write compelling descriptions under 160 characters to increase click-through rates from search results.

Header Tags: Use H1, H2, and H3 tags to structure your content.
Alt Text for Images: Help search engines understand your images by adding descriptive alt text.

Improve User Experience (UX)

Search engines favor websites that provide a great user experience. This includes fast loading times, mobile-friendliness, and intuitive navigation. Use Google’s PageSpeed Insights to check your site’s speed and mobile usability.

Build Quality Backlinks
Backlinks are links from other websites to yours and are a major ranking factor for most search engines. Earn backlinks by creating shareable content, guest posting on reputable sites, and engaging in community or forum discussions related to your niche.

Utilize Social Media
Social signals are not a direct ranking factor, but they can help you generate traffic and increase brand awareness, which indirectly benefits your SEO efforts. Be active on social media platforms where your target audience hangs out.

Analyze and Adjust
SEO is not a set-it-and-forget-it process. Use tools like Google Analytics to track your traffic, see where your visitors are coming from, and understand what they’re doing on your site. Use these insights to tweak and improve your SEO strategy.

Stay Updated With SEO Best Practices
The world of SEO is always changing as search engines update their algorithms. Stay informed about the latest SEO news and practices by following reputable SEO blogs like Moz, Search Engine Journal, and Search Engine Land.

SEO Is a Marathon, Not a Sprint
Remember, SEO takes time. You won’t see results overnight, but with consistent effort and by following best practices, you will see progress over time.

Conducting your own SEO can be challenging at first, but it’s rewarding and can save you money. Be patient, be diligent, and keep learning. As your skills grow, so will your search engine rankings.

Sandy Rowley Top SEO Expert

Best SEO Expert Sandy Rowley
SEO

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