SFgate.com How to increase your website traffic with quality SEO services?
Research reveals that websites on the first page of Google earn between 75% and 90% of overall search engine traffic.
Those are odds you want in your favor.
Whether you’re a new small business with razor-thin margins or a Fortune 500 company leading your industry, it pays to invest in Search Engine Optimization (SEO).
In short, SEO is the key to getting your website to the top of Google. It encompasses the techniques, best practices, and steps to take when you want to get eyes on your site, stat.
Today, we’re sharing a few top ways you can improve your standing and get your efforts the recognition they deserve.
Ready to learn more? Let’s go!
1. Understand Google’s Focus
Wondering how to get on the first page of Google? There are myriad SEO tips that can help you improve your ranking on Search Engine Results Pages (SERPs). Yet, before we delve into those, it’s important to understand what Google wants from you.
With more than 90% of the global search engine market share, Google reigns supreme, even as alternatives such as Bing and Yahoo scramble to keep up.
What does the megalith want from you? It boils down to one word: Relevance.
To come out on top, your site has to provide relevant content to the users that are searching for it. This is why Google changes its search algorithm hundreds of times a year. It’s seeking to reward businesses that generate organic website traffic through content that web visitors want.
2. Create Valuable Content
Next, it’s time to create your content.
It’s tempting to create a bunch of low-level blog posts and subpages stuffed with the keywords you want to rank for. Yet, it won’t take long for Google to smell a skunk (and penalize you for it).
Instead, before going any further into an SEO strategy, start by creating original, relevant, and shareable content that your readers will love.
Answer a question that someone in their shoes might have. Provide a unique spin on a tired subject. Introduce new points and research new niches.
In other words, make yours the content that goes viral because it’s that good. This is the ticket to getting reputable backlinks to your company, proving to Google that you’re legitimate.
3. Add High-Quality Images
Black font on a white background is dull to read. It can also get you a ding from Google. Instead, add an appropriate and high-quality image to your website, blog posts and social media updates.
If you don’t have access to an in-house photographer, leverage Creative Commons to find copyright-free images you can use. The one thing worse than a post without pictures is one with a stolen image.
4. Focus on Keywords
Put simply, these are the words or phrases you want people to associate with your brand.
Unless yours is the only company of its kind, it’s wise to focus on local terms. For instance, instead of “attorney” you can use “San Francisco, CA attorney” to improve your standing.
Otherwise, you’re up against all the attorneys in the world, and there are more than 1.3 million in the U.S. alone. That’s some stiff competition.
Use this keyword and its related variations throughout your content, being careful to only use it when appropriate rather than in every other sentence. Not sure which keywords you should rank on for your industry? A quick search on Google Analytics can point you in the right direction.
5. Don’t Forget Tags and Meta Descriptions
You’ve written the content, added the imagery and optimized your keywords. Before pressing “post” on that blog, double-check your metadata. This includes your:
- Title tag
- Meta description
- Robots meta tag
- Image alternative (ALT) text
- Canonical tag
- Header tag
- Social media tags
Aim to weave your targeted keyword naturally into these spaces, avoiding overstuffing.
Experienced web users may be able to make these adjustments within a site’s content management system. To make sure you don’t miss any step, it’s wise to hire an expert SEO consultant to manage these more technical elements.
Getting Your Website to the Top of Google Just Got Easier
The world of SEO can be complex and challenging. It’s also cutthroat and if you aren’t first, you’re last.
Getting your website to the top of Google isn’t an aim to aspire to half-heartedly. It should be your top marketing aim, as it provides the visibility you can’t get anywhere else.
Want more advice on how to improve your time and work and home? Keep reading! We’ve got the information you need to work and live well.
Now that you know how to ace the SEO game, are you ready to take your outreach approach to the next level? Check out our guide to reinvigorating your digital marketing in 2019 and beyond!
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
(775) 870–0488
www.RenoWebDesigner.com
