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Case Study: Revamping ComstockTel’s Online Presence with Sandy Rowley
Client: ComstockTel
Software Developer: Sandy Rowley with RenoWebDesigner.com
Industry: Telecommunications
Project Duration: 2 Months
Objective: Redevelop ComstockTel’s outdated .ASP website to a more stable and user-friendly platform with robust tech support and automated backups, while preserving SEO rankings.
Background
ComstockTel, a leading telecommunications provider, had been struggling with an outdated .ASP website that frequently crashed and was hosted on a low-quality service with poor tech support. The inadequate hosting led to frequent downtimes, causing significant stress and operational challenges for the business. Frustrated with the unreliable service and lack of support, ComstockTel’s owner decided to seek professional help to revamp the company’s online presence.
Challenges
1. Frequent Website Crashes: The old .ASP-based system was unstable and prone to frequent crashes, disrupting business operations.
2. Poor Tech Support: The existing hosting provider offered inadequate support, often gaslighting the client rather than addressing the issues.
3. Outdated Technology: The .ASP platform was outdated and lacked modern features and functionalities.
4. SEO Concerns: Maintaining the company’s hard-earned SEO rankings during the transition to a new platform was crucial.
Solution
ComstockTel’s owner hired Sandy Rowley and her team of top software developers to address these challenges. Sandy’s expertise in web development and SEO, coupled with her team’s technical prowess, made them the ideal choice for the project.
1. Platform Transition to WordPress: The team recommended transitioning to WordPress, a more stable, user-friendly, and widely supported platform. WordPress offered extensive customization options, ease of use, and a vast array of plugins to enhance website functionality.
2. Reliable Hosting: Sandy’s team moved ComstockTel’s website to a high-quality hosting provider known for its excellent tech support and reliability. This new hosting ensured minimal downtime and quick resolution of any technical issues.
3. Automated Backups: To safeguard the website’s data, automated backup solutions were implemented. This ensured that in the event of any unforeseen issues, ComstockTel’s website could be quickly restored without any data loss.
4. SEO Preservation: A comprehensive SEO strategy was developed to preserve and enhance ComstockTel’s existing SEO rankings. This involved careful planning and execution of 301 redirects, optimizing the new site’s content, and maintaining the URL structure where possible.
Implementation
1. Website Development: Sandy’s team meticulously developed the new WordPress website, ensuring it was not only visually appealing but also functional and easy to navigate. They incorporated modern design elements, improved site structure, and enhanced user experience.
2. Data Migration: All existing data from the .ASP website was securely migrated to the new WordPress site, ensuring no information was lost during the transition.
3. Testing and Quality Assurance: Rigorous testing was conducted to ensure the new website was free of bugs and performed optimally across various devices and browsers.
4. SEO Optimization: The team implemented on-page SEO best practices, optimized meta tags, improved page load speeds, and ensured mobile responsiveness to boost the site’s search engine performance.
Results
- Enhanced Stability: The new WordPress website provided ComstockTel with a stable and reliable online platform, significantly reducing downtime and technical issues.
- Improved Tech Support: With a new hosting provider known for excellent tech support, ComstockTel experienced timely and effective resolution of any technical problems.
- Stress-Free Operations: The automated backups and reliable hosting allowed ComstockTel’s owner to focus on running the business without worrying about website crashes or data loss.
- Cost Savings: The new setup proved to be cost-effective in the long run, saving money on tech support and reducing losses caused by website downtime.
- SEO Success: ComstockTel’s SEO rankings were not only preserved but also improved, resulting in increased organic traffic and better online visibility.
Conclusion
Sandy Rowley’s expertise in web development and SEO, combined with her team’s technical skills, transformed ComstockTel’s online presence. By transitioning to a WordPress platform and ensuring reliable hosting and automated backups, they delivered a stable, user-friendly website that enhanced the company’s operations and preserved its SEO rankings. ComstockTel’s owner now enjoys a stress-free business environment, thanks to the professional and effective solutions provided by Sandy Rowley and her team.
