Use the `uule` parameter effectively in your SEO work, follow these steps:

Sandy Rowley
2 min readJun 6, 2024
SEO tools with Google UULE

Step 1: Generate the `uule` Parameter

1. **Find a `uule` Generator Tool**: Use an online `uule` generator tool. These tools take a geographic location and convert it into the encoded `uule` format. Some popular options include:
— [SERPWoo UULE Generator](
— [BrightLocal UULE Tool](

2. Enter the Location: Input the city or geographic location you want to target. The tool will generate a `uule` parameter specific to that location.

Step 2: Use the `uule` Parameter in Google Search

1. Construct the Google Search URL**: Use the generated `uule` parameter in a Google search URL. Here is the basic format of a Google search URL with the `uule` parameter:


- Replace `keyword` with the search term you want to check.
— Append the `uule` parameter to the URL.

Step 3: Analyze the Search Results

1. Open the URL in a Browser: Paste the constructed URL into your browser’s address bar and hit enter. This will show you the Google search results as they would appear to a user in the specified location.

2. Analyze the Results: Observe how the search results differ from your default location. Note the rankings of your site and competitors, and identify any localized content that appears.

Step 4: Apply Insights to Your SEO Strategy

1. Optimize for Local Search: Use the insights gained from analyzing the localized search results to optimize your website for local search queries. This may include creating localized content, building local backlinks, and ensuring your business is listed in local directories.

2. Monitor Changes Regularly check the search results for your target locations using the `uule` parameter to track changes in rankings and adjust your SEO strategy accordingly.


Let’s say you want to see how the search results for “best coffee shop” look in New York City. Here’s how you would do it:

1. Generate the `uule` Parameter**: Use a `uule` generator to get the parameter for New York City. For example, the generated `uule` parameter might be `w+CAIQICIHUGlsbCBDaXR5`.

2. * the Google Search URL:

3. Open the URL: Paste the URL into your browser to see the search results as they would appear in New York City.

By using the `uule` parameter, you can gain valuable insights into how search results vary by location and tailor your SEO efforts to better target local audiences.